Singapore led in Southeast Asia.

Singapore emerged as the seventh highest-funded country in the direct-to-consumer (D2C) sector globally in 2024, according to a report by Tracxn.

The United States topped the list with $2.53b in funding, followed by India ($718m), Finland ($279m), the United Kingdom ($92.1m), Germany ($56.9m), and Poland ($36.3m).

Within Southeast Asia, Singapore led the region with $19.5m raised in 2024, ahead of Hanoi ($6m) and Jakarta ($4m). Investor interest in Singapore was particularly strong in the beauty and fashion segments.

Singapore also attracted continued support from prominent investors, including AC Ventures, Accel, and Jungle Ventures.